The Ram Rumble Bee will be launched with a 5.7-liter Hemi V-8 (left) and will be available starting in late 2026. Rumble Bee 392 (right) and Rumble Bee SRT (center) will arrive in early 2027.
Provided by: Ramtrax
Auburn Hills, Michigan — Stellantis The company plans to increase sales in North America by 35% by 2030, including by reviving the struggling Chrysler brand, which has relied on a single product for years.
The expected growth, focused on traditional American brands, targets a 60% increase in sales for Chrysler and Ram Trucks. 10% for Dodge Performance Brands; 15% for Jeeps. He did not reveal his goals for Fiat and Alfa Romeo, which have minimal sales in North America.
CEO Tim Kuniskis, who also oversees Ram’s other U.S. brands, said the goal is to increase U.S. brand sales from 1.4 million last year to 1.9 million in 2030, even though industry-wide sales are expected to remain flat for the period at 20 million overall.
Stellantis plans to achieve this primarily by introducing new cars that will expand its market reach, Kuniskis said Thursday at an investor event where the company announced a new five-year, 60 billion euro ($69.7 billion) turnaround plan under CEO Antonio Filosa.
“We’re not choosing between growth and profitability. We’re going to improve both together,” Filosa said Thursday of Stellantis’ North American operations.
Sales plans in North America include increasing models by 50%, with a focus on entry-level and high-performance bookends. The company also plans to increase revenue in the region by 25% by 2030, with adjusted operating margins ranging from 8% to 10%.
Stellantis expects to increase the number of sub-$40,000 “affordable” cars it offers from two to nine by 2030, while also offering eight new SRT performance models, increasing sales from 3,000 last year to about 50,000 during that period.
Kuniskis detailed the company’s three new Chrysler-branded crossovers, including models priced under $30,000. The storied brand currently only offers minivans.
He also said the company is planning a new midsize pickup and large SUV for Ram, a refreshed model for Jeep’s large lineup, and a new crossover for Dodge. He said the company is planning eight new SRT models in its five-year plan.
“SRT products are the essence of ‘hello’ and brand building,” says Kuniskis. “These models not only enhance the overall brand, but also attract younger, more affluent customers.”
Halo vehicles like the SRT are often iconic products with unique designs and high-performance parts. Often used to draw attention to a car’s nameplate or brand.
Kuniskis said SRT cars, which share most non-performance parts with other models, are three times more profitable than regular cars.
The event comes one day after Kunikis unveiled a new lineup of Ram Rumble Bee “Muscle Trucks” that includes V-8 engines, special parts and designs, and various performance specs.
Powered by a 6.2-liter supercharged Hemi V-8 engine, the top-of-the-line SRT Hellcat model has 777 horsepower, a targeted top speed of 170 mph, and other metrics comparable to some sports cars.
