OpenAI CEO Sam Altman speaks to journalists after meeting with U.S. House Minority Leader Hakeem Jeffries at the Capitol in Washington, DC, June 3, 2026.
Brendan Smialowski AFP | Getty Images
OpenAI is considering sharply lowering the prices of its artificial intelligence products in a bid to lure consumers away from rival Anthropic, the Wall Street Journal reported Wednesday evening, citing sources familiar with the matter.
“The company is considering significantly lowering the fees for tokens, the unit of measurement that artificial intelligence companies use to bill their products,” the report said, adding, “We expect the company to make similar reductions for Anthropic.”
ChatGPT producers did not immediately respond to CNBC’s request for comment, but the company currently charges consumers tiered monthly subscriptions of $8, $20, $100 or more for access to its flagship GPT-5.5 model.
Conversely, Anthropic charges users $17 per month for an annual subscription to Claude Pro and more than $100 per month for a Claude Max subscription.
Reports of possible price cuts come amid increasing competition between the two companies.
OpenAI confidentially filed for an initial public offering with the U.S. Securities and Exchange Commission on Monday, following an IPO filing by Anthropic.
Anthropic closed its Series H funding round on May 28th at a valuation of $965 billion, slightly ahead of OpenAI, which was valued at $852 billion in March.
ChatGPT became the first app to reach 1 billion monthly app users in May, about three years after its launch in November 2022, according to estimates from market intelligence firm Sensor Tower. This surpasses the previous record set by Google Maps, which took about five years from launch to reach the same milestone.
Read the full WSJ report here.
