Williams-Sonoma stock looks very attractive at current prices, according to Goldman Sachs. The investment bank upgraded the retailer to buy from neutral and raised its price target to $218 from $185. “With one of the strongest portfolios of brands in the retail industry and an opportunity to accelerate (both standalone and corporate growth), we believe the stock could appreciate up to 14% from current levels,” Goldman analyst Kate McShane said in a note to clients on Monday. The upgrade comes as Williams-Sonoma stock has retreated from its all-time high of about $220 in February. Shares rose earlier this year after subsidiaries Pottery Barn Kids and West Elm announced new partnerships aimed at boosting sales. But the stock has since given up some of its gains due to continued uncertainty over the Iran war and President Donald Trump’s tariffs. Goldman Sachs says now is a good time to buy stocks. “We have been waiting for a better entry point for Williams-Sonoma for some time, but with the stock down ~14% from its recent high in February, we believe this is an appropriate level,” McShane wrote. WSM YTD Mountain’s stock price will rise approximately 6% in 2026. Analysts say Williams-Sonoma is likely to gain momentum in the future as it adds new stores and continues to improve its brands, including luxury furniture retailer West Elm. “(Williams-Sonoma) is resuming new store openings in (fiscal year 2026) and sales growth is likely to accelerate over the long term,” McShane wrote. The company plans to add 20 stores this year. “We note that this is the highest number of store openings in the last 10 years, as the company has closed 18% of its store fleet since 2019,” she said. The company also plans to relaunch its specialty brand Dormify, aimed at university students, this year, which “could boost earnings and stock prices,” analysts said. Goldman Sachs’ call goes against the consensus on the street. Of the 23 analysts covering the stock, 8 have a buy or strong buy rating on the stock. The majority view that stock prices will remain unchanged. The stock price has increased about 6% since the beginning of the year.
