Alexa+ signage during a launch event on Wednesday, February 26, 2025 in New York, USA.
Michael Nagle | Bloomberg | Getty Images
Amazon on Monday launched an Alexa+ website that allows some users to chat with the assistant via a browser, putting it in more direct competition with OpenAI’s ChatGPT.
The Alexa.com website is available exclusively to users of Alexa+, the revamped artificial intelligence assistant that debuted last February and is currently in early access. Users must join a waiting list to access the service or purchase a new device.
Amazon says consumers can use Alexa.com to “get instant answers, research complex topics, create content, plan travel itineraries, get homework help, and more.” The company says users can also manage their smart home gadgets within the Alexa+ chat window.
By releasing a browser-based version of Alexa, Amazon hopes to allow users to interact with the AI assistant through a variety of interfaces.
Previously, Alexa+ was only available via the mobile app or some Echo devices.
Amazon’s service is also more in line with popular AI chatbots created by OpenAI and others. googleAnthropic and Perplexity, all of which are frequently accessed via a web browser.
Following successes such as ChatGPT and Google’s Gemini, Amazon is facing increasing pressure to update its hardware and software for the generative AI era.
Alexa+ has been rolled out to users in stages since its debut, and the company says tens of millions of people now have access to the service.
Amazon previewed Alexa.com when it launched Alexa+ last year, saying at the time that the website would launch in the coming months. The company told the Washington Post last July that the feature would be available to early access users in the summer.
