Meta Ray-Ban Gen 2 AI glasses during the Meta Connect event on Wednesday, September 17, 2025 in Menlo Park, California, USA.
David Paul Morris | Bloomberg | Getty Images
Essilor Lux Otica A significant portion of the third-quarter revenue increase was due to its partnership with. metadevelops and sells smart glasses mainly under the Ray-Ban brand.
“It’s clear that Ray-Ban Meta wearables are driving growth as a product category,” Stefano Grassi, the company’s chief financial officer, said on the company’s third-quarter earnings call.
The European eyewear company announced sales of 6.9 billion euros (approximately $8 billion) for the quarter, up 11.7% year-on-year from 6.44 billion euros a year earlier. The company said more than 4 percent of this growth came from wearables, including Meta products.
In 2019, Meta and Luxottica signed a distribution agreement for Ray-Ban Meta branded smart glasses. Luxottica’s Oakley brand recently joined the partnership, with the Oakley Meta HSTN smart glasses debuting in June. CNBC reported in June that the two companies are also working on a version of smart glasses to be sold under the Prada brand.
Luxottica, which also oversees popular brands such as Vogue Eyewear and Persol, is pushing hard to develop connected glasses that work in conjunction with Meta’s AI-powered digital assistant. This technology allows users to play music, take photos, and perform other actions just like using a smartphone.
“We believe glasses are the future,” Grassi said, adding that the wearables business is profitable. “Glasses will essentially replace most of the functionality we build into our mobile phones today.”
Grassi’s statement echoes sentiments expressed in July by Meta CEO Mark Zuckerberg, who said, “Personal devices like glasses that understand our context because they can see what we see, hear what we hear, and interact all day long will become our primary computing devices.”
A few weeks into the fourth quarter, Grassi said he is “quite optimistic” about the period, in part due to the rollout of “all the new products that were recently announced at MetaConnect,” which he said will “all play a role in our fourth quarter profile.”
At the Connect event in September, Zuckerberg unveiled the $799 Meta Ray-Ban display glasses. The glasses feature a small digital display that uses neural technology and is controlled by an included wristband.
The company also announced new smart glasses, including the $499 Oakley Meta Vanguard glasses and the $379 Ray-Ban Meta (Gen 2) glasses.
Grassi said Luxottica’s North American sales growth in the third quarter was more influenced by Ray-Ban Meta glasses than by tariffs, which led to higher product prices.
He said the company will be able to reach its originally planned production capacity of 10 million units by the end of 2026 sooner than expected.
“The overall ecosystem of wearables will not only bring in revenue related to hardware, but also revenue related to lenses.” And over time, it will come from services related to AI.
Essilor Luxottica shares rose 2.4% on Thursday.
Meta is not the only tech giant to tap into the burgeoning smart glasses market.
In May, Alphabet announced a $150 million partnership with Warby Parker to develop smart glasses powered by Google’s Gemini AI digital assistant, and in July, China’s Alibaba announced smart glasses powered by its Quark AI assistant. Apple and OpenAI are also reportedly developing smart glasses.
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