What if you could outsource your doomscrolling? This is the premise behind new startup Noscroll. Noscroll offers an AI-powered bot that can browse your social feeds, news sites, and other online conversations and send you a text message when something important happens.
Noscroll’s pitch to users is: “No feeds, no brain rot, no rage.” Just signal. ”
The idea itself is very simple. The bot reads the web for you. But there’s a lot that needs to be done under the hood for it to work.
Nadav Hollander (previously CTO of NFT marketplace OpenSea after selling the decentralized finance startup to the company in 2022) said he built Noscroll because he realized he had a love-hate relationship with X. He was on vacation after quitting his job at OpenSea and was spending a lot of time on social platforms.
“It’s amazingly entertaining and really informative in a way you don’t get from regular media,” Hollander told TechCrunch. “But this is culturally very harmful and very upsetting to read,” he said, comparing it to nutritious fast food. “You just feel terrible afterwards.”
Hollander said he wants to exit the app without missing any news or content. That inspired him to build Noscroll, which was released to the public a few days ago.
To get started with the service, simply text Noscroll AI Agent directly at (415) 718-4828 and you’ll receive a link to connect your X account to the service. This authorization provides Noscroll with information about the accounts and posts you like, bookmark, and follow.
The bot uses a variety of off-the-shelf AI models running on the company’s own infrastructure. The model is customized with many prompts, so the bot has its own voice and communication style.
You can chat with the AI agent in natural language and tell it what kind of news and topics you want to hear about, and what you’re not interested in. Next, a sample digest is prepared.
To function, AI ingests information beyond X, including news sites, blogs, Reddit, Hacker News, Substack, and more. You can also use research articles, local politics, and other sources of information you need. (You can also recommend specific sources if there’s something you’d like to see.)
Then, instead of spending time endlessly scrolling through your social media feeds to stay up to date with the news you care about, Noscroll will send you a digest of news via text at the perfect cadence. For example, a typical user might want to receive weekly updates on a topic, while a news junkie might want to receive text messages multiple times a day.
These digests are basically a collection of news links with a short AI summary of the article. If you want to know more, tap the link to open it in your favorite web browser and read the full article.
Like other AI chatbots, you can also reply to the AI bot to ask questions or have a conversation about the news you’re reading. Alternatively, you can add us to a group chat or Telegram group to allow others to join your service. (Other chat apps will also be supported in the future.)
The bot will also know when there’s breaking news that’s worth seeing right away and send you a text message when it happens.
A sample batch was sold to me. I subscribed https://t.co/W5ciDnQKRW pic.twitter.com/knq4qYmtBN
— Alex Kwon (@startupoppa) April 22, 2026
Over time, the company claims, the AI will learn what you care about and use that to better curate the type of information it sends.
The bot currently costs $9.99 per month, but you’ll receive a free sample news digest that you can customize to your interests and try it out for 7 days. You can cancel your subscription at any time. Hollander notes that Noscroll may experiment with variable pricing in the future.
While it’s an obvious use case for those in the tech industry who struggle to keep up with the constant flow of AI news and updates every day, Noscroll isn’t limited to tech-related topics. Stay up-to-date on reality shows, your favorite bands, local news, posts from your friends, unread newsletters, and anything else you’re interested in.
Hollander is surprised to see how people are using it outside of technology.
“People are following really niche anime industry news and local restaurant openings in Kyoto,” he says.
Users want to stay on top of job openings, layoff tracking, and more. Journalists also use this tool to track local politics, events, and more.
“I think an interesting archetype is someone who is online savvy and has professional needs who need to follow things closely. Whatever your beat is, it’s very useful to have an agent who can do it for you,” he added.
He said AI bots are rapidly gaining popularity and are already attracting investor interest. Hollander, who built the bot with a friend who is an open source developer in the crypto world and goes only by the username @z0age on X, said the two have not yet decided what to do with the inbound attention.
You can try Noscroll by clicking the “Text an Agent” button at Noscroll.com.
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