Amid the legal battle, Patagonia, which claimed in the lawsuit that Patti caused “irreparable” harm and confusion regarding its brand name, spoke out about its reasons for suing the drag artist.
“At Patagonia, we have a responsibility to protect the company that generations of employees have built,” the company told E! in a May 28 statement. news. “Not because a name is more important than a person, but because a name stands for trust, purpose and decades of commitment around environmental action, products, storytelling and community impact.”
“Protecting Patagonia’s trademarks is part of protecting this company’s ability to continue its work into the future,” the statement added.
The group concluded by emphasizing the ultimate goal of the legal battle.
“This issue is not about financial gain, nor does it challenge anyone’s identity, right to advocacy, protest, or creative expression,” the statement continued. “The last thing we wanted was a legal battle with someone who shares our values, but we have to protect our business and our employees.”
