Apple on Thursday released its annual update on the state of the App Store ecosystem ahead of the Worldwide Developers Conference (WWDC), which begins next week. The tech giant said the App Store facilitated more than $1.4 trillion in developer charges and sales in 2025, up from the $1.3 trillion it announced at this time last year.
This number includes all business conducted through apps on the platform and is intended to represent how the App Store creates economic opportunities for mobile developers beyond sales from in-app purchases. It also helps to view Apple’s part of this business – fees on in-app purchases of digital goods – as a much smaller piece of the overall pie.
As Apple said in its announcement, 90% of the $1.4 trillion included deals in which developers paid no fees.
Breaking it down further, the 2025 total includes $1.1 trillion in sales of physical goods and services and $149 billion in claims and sales of digital goods. The latter is primarily paid in fees ranging from 15% to 30%, depending on the type of transaction and size of the business, higher than the $131 billion Apple reported last year. Regardless of how it’s presented, the fact remains that Apple is entering a multi-billion dollar market.
Additionally, Apple announced that in-app revenue from advertising will reach $151 billion in 2025, up from $150 billion the year before.
Apple also highlighted that by 2025, the average number of weekly App Store users will exceed 850 million from 175 countries and regions.
Notably, Apple singled out AI apps specifically, stating that 40 of the top 100 apps in 2025 had consumer AI capabilities, and these apps saw greater bill growth than other top 100 apps. This could pave the way for a rumored WWDC announcement regarding Apple’s plans to allow AI agents in the App Store.
The company is also poised to make its own AI announcements at WWDC, with a revamp of Siri and further AI integration into the operating system expected.
Apple’s announcement noted that the App Store is also growing in China, adding that in the past six years, billings and sales facilitated by the App Store have more than doubled in China. Meanwhile, App Store charges and sales more than tripled in the US and Europe. Again, most of that comes from physical goods and services like retail, grocery delivery, ride-hailing, and travel.
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