Indian startup Rocket is betting that the next big opportunity is before vibecoding: letting AI help people decide what to build. We have launched a platform that creates consulting-type product strategies.
The Surat, India-based startup on Tuesday launched Rocket 1.0, a platform that connects research, product building, and competitive intelligence in a single workflow. The platform generates detailed product strategy documents, including pricing, unit economics, and go-to-market recommendations.
With the proliferation of AI-powered coding tools, from platforms like Cursor, Replit, and Lovable to features like Claude Code and Codex, writing code has become significantly easier and faster. “Everyone can now generate code. Code has become a commodity. But what everyone is missing is what to build,” said Vishal Virani (pictured above), co-founder and CEO of Rocket, adding, “Running a business is one thing, just building a codebase is another.”
TechCrunch briefly tested Rocket’s platform ahead of its launch and found that a simple prompt generates a product requirements document in PDF format. These documents resemble consulting-style reports rather than vibe coding tools or chatbots that primarily focus on functionality and execution.
However, some of the analysis appeared to be synthesized from existing data combining known pricing models, user behavior patterns, and competitive insights, rather than being based on independently verifiable information. This suggests that users may need to validate the output before making business decisions. Virani said the platform can provide human support when users encounter problems.
The product can also track your competitors, including website changes and traffic trends. Virani said Rocket uses more than 1,000 data sources for analysis, including Meta’s ad library, Similarweb’s API, and its own crawlers.
Rocket’s subscription plans range from $25 per month for application building, to $250 per month for strategy and research features, to $350 per month for the entire platform, including competitive intelligence.
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The $250 plan lets you generate two to three “McKinsey-grade” research reports as you build your product, Virani told TechCrunch, positioning its upper-tier service as a lower-cost alternative to traditional consulting, where similar strategy work can often cost thousands of dollars.
Rocket raised a $15 million seed round in September from Accel, Salesforce Ventures, and Together Fund. Since then, the startup says it has grown from 400,000 to more than 1.5 million users in 180 countries. Additionally, average annual revenue per user is reported to be in the range of approximately $4,000, but detailed numbers of paying customers were not disclosed. The startup said it operates with a gross profit margin of over 50% and that 20-30% of its customers are small and medium-sized enterprises.
Rocket has a team of 57 employees and is headquartered in Surat with operations in Palo Alto.
