As global AI companies increasingly customize their services to reach users in the world’s most populous country, Anthropic has begun localizing Claude’s pricing in India, its largest market outside the United States.
Claude’s website and mobile app are starting to display local pricing for some users in India. However, Anthropic is yet to enable payments through the Unified Payments Interface (UPI), India’s widely used instant payments network. Users will still have to pay by card or through Apple and Google’s app store billing systems. This is unlike OpenAI, which introduced Indian Rupee pricing for ChatGPT along with UPI support in August.
Claude users in India have long sought rupee-denominated subscriptions, but dollar pricing and currency conversion have created obstacles to accessing the service. The move is particularly significant because India accounts for 5.8% of global Claude usage, making it the service’s second-largest market after the United States, according to Anthropic.
On the Claude website in India, Anthropic is offering the Claude Pro for ₹2,000 (approximately $21) per month when billed annually (compared to $17 per month in the US). Prices for Claude Max start at ₹11,999 (about $125) per month in India and $100 in the US. Team plans, on the other hand, start at ₹2,399 (approximately $25) per seat per month. $20 in the U.S. Prices in India include local taxes. In addition, Claude’s mobile app prices differ slightly from the prices listed on the website.
The Indian rupee pricing comes as Anthropic increases its focus on India. After announcing the move in October, the company opened an office in Bangalore in February and appointed former Microsoft India managing director Irina Ghose to head its operations in the country in January. In recent months, Anthropic has also partnered with Indian IT services giants Infosys and Tata Consultancy Services to expand enterprise AI adoption.
This expansion faced a setback in June when Anthropic abruptly stopped access to its Fable 5 and Mythos 5 models for non-US companies, prompting some Indian developers and startup founders to consider alternatives to US AI models. The restrictions on Fable 5 have since been lifted, but access to Mythos 5 is still restricted.
India is an increasingly important market for AI companies due to its large base of developers and technology workers. However, converting widespread usage into paid subscriptions remains a challenge in price-sensitive markets.
Anthropic did not respond to a request for comment on the Indian rupee pricing development.
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