A new partnership has been formed between a Hollywood studio and a tech giant.
On Monday, Google DeepMind announced a $75 million investment (according to WSJ) in A24, the popular indie film studio known for hits such as “Marty Supreme,” “Everywhere All At Once,” and the latest blockbuster, “Backrooms.” Google DeepMind is billing the investment as a partnership, a “first of its kind” effort in which the two companies will develop AI tools for film production, and Google DeepMind will receive “feedback and guidance from leading artists.” A24 has recently worked with celebrities such as Timothée Chalamet and Anne Hathaway on several projects.
“We believe the best way to develop tools that empower artists is by working directly with them,” Google DeepMind co-founder and CEO Demis Hassabis said in a press release. “By collaborating with filmmakers and industry leaders like A24 from the beginning, we can build new AI capabilities that support authentic and meaningful storytelling that brings artists’ creative visions to life.”
Controversy has swirled in Hollywood over the use of AI in movies, but A24 would not be the first studio to consider integrating AI into the creative process. Netflix announced earlier this year that it would acquire Ben Affleck’s company Interpositive, which develops AI tools for filmmakers. Meanwhile, Amazon’s MGM Studios last year launched an AI division focused on developing tools for TV and film production.
