spotify The company announced new fitness partnerships on Monday, expanding its efforts beyond music and podcasts. peloton interactive.
The companies say the deal will make more than 1,400 Peloton classes available to Spotify Premium subscribers in most of the company’s global markets, and will build fitness content directly into Spotify’s existing audio and video ecosystem. Services include strength training, Pilates, barre, yoga, meditation, and more.
“As we continue to carve deeper into wellness, our work with Spotify is just the latest move to expand our reach and capture new revenue streams through Peloton’s unparalleled experiences, content and coaching,” Peloton Chief Commercial Officer Dion Camp Sanders said in a release.
Although neither company disclosed financial terms, the partnership signals the strategic priorities of both companies.
For Spotify, the move marks a further expansion into wellness, opening up new avenues of engagement and monetization beyond its core music and podcast business. The company said in a release that fitness content keeps users on the platform longer and creates opportunities to stack subscriptions, advertising and creator-driven revenue streams.
Spotify says it already has more than 150 million fitness playlists active around the world, and nearly 70% of its premium users report working out monthly.
“Fitness is a natural extension of the ways people are already using Spotify today to motivate, recover and reset,” a Spotify spokesperson told CNBC.
Spotify is also building an extensive creator ecosystem around fitness beyond Peloton, working with fitness creators like Yoga With Kassandra, Caitlin K’eli Yoga, Sweaty Studio, and Chloe Ting, who can monetize through existing tools like the Spotify Partner Program.
For Peloton, the agreement accelerates the company’s transformation from a hardware-centric model to scalable, high-margin content delivery. CEO Peter Stern said the deal also builds on his international expansion ambitions.
“Spotify provides a global platform for our instructors, where they can now meet hundreds of millions of Spotify Premium subscribers,” Stern told CNBC.
By leveraging Spotify’s reach, Peloton gains exposure without requiring users to own their own equipment or subscribe to a standalone app.
