Gamma, a platform that allows you to create presentations and websites using AI, is launching a new image generation product for creating marketing assets in a bid to better compete with the likes of Canva and Adobe.
The company says the new product, called Gamma Imagine, will allow users to use text prompts to create brand-specific assets such as interactive charts and visualizations, marketing materials, social graphics and infographics. Gamma currently offers over 100 templates that can be used in conjunction with AI tools to build the types of assets you need.
To enhance its data-driven asset generation capabilities, the company integrates with tools such as ChatGPT, Claude, Make, Zapier, Atlassian, n8n, and Superhuman Go.
“As we started working with many of our early users, we realized that the presentations they wanted to create had different graphic design use cases that they all had,” Grant Lee, CEO and co-founder of Gamma, told TechCrunch. “So we worked with them to develop a fundamentally new set of tools that goes far beyond traditional presentation formats,” he said.
Lee believes Gamma sits somewhere between professional tools like Adobe and Figma and traditional tools like Microsoft PowerPoint.
“We think we can serve a very long tail of knowledge workers and business professionals whose jobs require them to communicate visually, but they don’t have the tools. They need design resources in place to help them with this. And we want to create an AI-native approach that serves their needs in the middle, where we feel like they’re really underserved,” he said.
Last November, Gamma raised $68 million in a Series B round led by A16Z at a valuation of $2.1 billion. At the time, the company announced ARR of $100 million and 70 million users. The company told TechCrunch that it is now approaching 100 million users.
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