It’s not your imagination. The prices of your favorite beauty products continue to rise. No wonder everyone is looking for ducks here.
These days, you’ll be hard-pressed to find quality makeup and skin care outside of Elf for under $15. Even fellow drugstore brands now charge upwards of $20 for their foundations. It’s still a bargain compared to luxury brands, but it doesn’t come close to Elf’s ultra-low prices.
Don’t think that just because Elf is cheap, you are sacrificing quality. On the contrary, Amazon reviewers swear that these affordable Elf alternatives perform at the same level as the ones you’ll find at Sephora. Reviewers often prefer them over previous favorites like Anastasia Beverly Hills, Charlotte Tilbury, Milk Makeup, Tatcha, and Elemis.
A while ago, elf announced that it had acquired Rhode. This proves that this drugstore brand’s success is due to more than just its reputation as a “duck brand.” Elf seems to have accomplished the impossible: creating affordable makeup and skin care that rivals high-end products without the hefty price tag.
From grippy primers to blurring powders, these Elf products exceed luxurious beauty, according to reviewers.
