When do Black Friday sales start and end?
Black Friday 2025 officially falls on November 28, but Amazon traditionally launches early Black Friday sales well in advance of the holiday, sometimes weeks in advance. Many of Amazon Black Friday’s best beauty and shopping deals start in early November, ramp up over Thanksgiving week, and continue through Cyber Monday. Inventory sells out quickly, so buying early is the best way to secure the best discounts before stocks run out.
Which brands had the highest sales on Black Friday?
Amazon Black Friday 2025 is set to feature huge discounts on top beauty, fashion, and lifestyle brands. Some of the biggest discounts typically come from brands like Dyson, Olaplex, Charlotte Tilbury, Lululemon, Kate Spade, Peter Thomas Roth, Anastasia Beverly Hills, Coach, and Michael Kors. Whether you’re looking for premium skin care, on-trend makeup, luxury hair care, or quality fashion and accessories, these brands always have some of the most impressive Amazon Black Friday deals of the year.
