For users, Spotify was a place to access podcasts made by other creators. The company wants to change that by introducing a personal podcast feature that uses AI to generate podcasts for users based on ideas and custom prompts.
Earlier this month, the company released GitHub-based command-line tools for Claude Code and Codex that allow users to create and save podcasts to their Spotify libraries. The company said users will soon be able to create podcasts directly within the Spotify app. You can also schedule it to create daily or weekly summaries on topics that interest you on a regular basis. Additionally, you can create one-off podcasts to help you understand your topic.
Users can create podcasts and save them to their library for personal use by making requests like “Share your daily updates about the city and tell me about your favorite artist’s local concerts” or “Help me understand economics in 5 minutes.”
Additionally, users can add links, PDFs, text, and select custom audio to generate podcasts. The company leverages NotebookLM, Eleven Lab Leader, and former NotebookLM developer’s app Huxe to create personal podcasts on any topic.
Spotify also released a dedicated desktop app called Studio by Spotify Labs. It can connect with users’ email and calendar to create personalized briefings.
In addition, the company today is rolling out an AI-powered Q&A feature for premium mobile users in the US, Sweden, and Ireland. This allows users to ask questions and get answers about the concepts mentioned in the episodes and podcasts they are listening to. You can also ask for podcast recommendations on specific topics. This new addition comes after the company released a prompt-based feature for creating podcast playlists in April.
Until now, Spotify has encouraged people to listen to video podcasts. The company said the number of users who streamed video podcasts increased by 50% year over year. With this release, Spotify is hoping to get users more involved with the app by asking questions about podcasts (similar to Ask YouTube, which Google launched earlier this week) and creating their own podcasts based on their interests.
For podcast creators, Spotify makes available creator sponsorship tools to manage brand partnerships. It also adds a way for creators to claim subscriptions and unlock exclusive content and experiences. Social platforms like Instagram, Facebook, and Snap already offer similar products to content creators.
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