Oura on Tuesday unveiled its first proprietary AI model that enables its AI chatbot, Oura Advisor, to provide personalized insights into women’s health. The company says the model supports questions across the entire spectrum of reproductive health, from the beginning of the menstrual cycle through menopause.
The new model will be rolled out in Oura Labs, the company’s opt-in experimentation feature hub within the Oura app.
Oura said the new model is based on established medical standards, research and sources of knowledge reviewed by an in-house team of board-certified clinicians and women’s health experts. It also integrates biosignals and long-term trends to provide personalized guidance.
As more people turn to AI chatbots for health guidance on everything from cycle changes to menopausal symptoms, Oura says there is a need for a model designed specifically for women.
“This custom model is a fundamental shift in how we responsibly deploy AI in healthcare to meet the needs of our members,” said Ricky Bloomfield, M.D., Chief Medical Officer of Oura, in a press release. “Women’s health is too complex and too often overlooked to rely on one-size-fits-all systems, but by designing a model specifically for women and building on trusted clinical science and real-world biometric data, we are setting the standard for how responsible intelligence is built and extended to more health areas, combining rigorous science with live, longitudinal data, making Oura uniquely powerful.”
The announcement of the new women’s health AI model comes as Oura’s chief commercial officer Dorothy Kilroy told TechCrunch last October that the company’s fastest-growing user base was women in their early 20s, not gym rats.
When a user asks Oura Advisor a question about women’s health, the chatbot prompts the new model to reference its research and knowledge sources, while also analyzing the user’s relevant biosignals across sleep, activity, cycles, pregnancy data, stress, and more.
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The new model is intentionally designed to be reassuring and emotionally supportive, rather than negative, the company says. However, users should not use chatbots for diagnosis or treatment planning, so they are not designed for doctors.
According to Oura, the model is hosted entirely on infrastructure managed by Oura, and conversations are never shared or sold.
Users who wish to access the new model can opt-in to Oura Labs by going to the drop-down menu in the top left corner of the Oura app.
