DUA by AB has a superstar formula (and founder)
The key is the brand’s signature TFC5 technology. Promises to promote skin’s natural health by supporting the skin barrier and increasing elasticity in the long term. Inside, it contains a variety of powerful actives, including biomimetic peptides, hydrating proteins, and protective antioxidants. Together, they strengthen the skin’s barrier, protect against environmental stressors, and promote sustained hydration. Each of the brand’s products contains a variety of other ingredients, but the base is always TFC5.
“The DUA collection represents the perfect marriage of science and creativity, and we are thrilled to make our unique TFC technology available to an even broader community. Made possible through our collaboration with Dua, TFC5 pushes the boundaries of what modern skin care can achieve,” said Charles Rozier, co-founder and CEO of Augustine Bader, in a statement.
At first glance, it may seem like the singer simply put his name on the brand and was done. That couldn’t be further from the truth. Dua Lipa was very intentional in choosing her products and team to create her dream skincare brand.
“I created this skin care line to be an everyday essential, a clean, effective, hassle-free skin care routine. It was very important to me to work with a team that values clean formulas and the use of high-quality ingredients. Based on the level of attention to detail and importance of science that goes into each product, I knew I could trust Augustine Bader to help bring this product to life,” Dua Lipa said in a statement.
