What does it take to launch the first must-have AI consumer product? Probably $700 million.
At least, according to Haak, the AI Lab that builds models and hardware for AI personal assistants, the company announced Thursday that it has raised that much in a Series A round valued at $6 billion post-money.
The mega-round was led by Parkway Venture Capital with participation from Align Ventures, AMD Ventures, ARK Invest, Brookfield, Greycroft, Intel Capital, Prime Movers Lab, Qualcomm Ventures, Salesforce Ventures, and Tamarack.
global. (Phew!)
Perhaps the most notable aspect of this funding is that Haak has revealed little about what it entails. Founder and CEO Brett Adcock, the founder of robotics company Figure.AI and electric aircraft manufacturer Archer, launched Hark in late 2025 with $100 million of his own money to develop an agent-based AI system that acts as a universal interface to the digital world.
Hark plans to release its first multimodal model this summer, which the company says will power its personal AI platform that works with existing products and services. The company expects to follow this with hardware devices built specifically for these systems.
The new funding will be spent on hiring top talent for hardware, product design, and AI research, as well as securing compute and components. The company currently has 70 employees and operates data centers powered by Nvidia B200 GPUs.
Abidur Chaudhry, a former Apple product executive (pictured above in the promotional video), is Hark’s design director. When fielded with questions from TechCrunch this week, he declined to provide any new details of what he’s working on, but said investors were impressed by a series of demos from his team.
“I haven’t seen anything that seems to really help the average person,” Chaudhry said of the AI products on the market. “People are actually building something to help create software, and it’s working and it’s very impactful, but we haven’t yet seen it actually happen for the average person.”
He noted that while Anthropic has prioritized coding tools and OpenAI is moving in the same direction toward an IPO, few companies are focused solely on building interfaces and native hardware like Hark. “With this focus and this great team that we have and this round that we have assembled, I think we can create something really special in this area,” Chaudhry said.
Still, there are more questions than answers. One of the challenges is providing the AI assistant with the context of the customer’s life without offending those around the user or violating their privacy. Wearables like Meta’s existing glasses and upcoming Android glasses don’t seem to solve this problem. When asked how he makes this particular circle into a square, Chaudhry just smiles.
“It looks like it would be a great product.”
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