Anthropic on Friday announced the launch of Claude Design, a new experimental product that allows users to use Claude to create visuals such as prototypes, slides, and one-sheet materials. The company says Claude Design aims to make it easier for founders, product managers, and other people without design experience to share ideas.
With Claude Design, you write what you want and Claude creates an initial version. From there, users can directly edit or request to adjust the visuals.
For example, you could ask Claude, “Create a prototype for a quiet mobile meditation app. I want calming typography, subtle nature-inspired colors, and a clean layout.”
You can then tweak the colors and typography size, or ask Claude to add a dark mode toggle.
While Claude Design may initially seem like it’s trying to compete with popular design app Canva, which just expanded its own AI capabilities, Anthropic told TechCrunch that the company aims to complement rather than replace it. The company says the new product is made for people who don’t start with a design tool and need to quickly go from idea to visual.
Once your team has created a presentation deck or prototype, you can export it as a PDF, URL, PPTX file, or send it to Canva. Once you’re in Canva, Anthropic says it’s fully editable and collaborative.
Claude Design can also apply your team’s design system to every project you create, ensuring the results match your company’s overall visual style. According to Anthropic, Claude Design can do this by reading a company’s codebase and design files. Additionally, teams can refine these components and maintain multiple design systems.
This new product is powered by Claude Opus 4.7 and is available in research preview for Claude Pro, Max, Team, and Enterprise subscribers.
The announcement highlights Anthropic’s continued expansion into the enterprise and prosumer categories as competition for AI workplace tools intensifies. In January, Anthropic unveiled Claude Cowork, an agent assistant built for complex tasks. A few weeks later, the company introduced an agent plugin to Cowork designed to automate specialized tasks within different departments within the company.
Today’s announcement comes days after Bloomberg reported that venture capital firms are offering the company more than $800 billion in upfront funding rounds. That amount will roughly match or exceed that of its rival, OpenAI. But for now, Anthropic isn’t interested in the latest offer.
