If there’s one thing we’ve learned from the latest beauty trends for 2026, it’s to keep your base simple, fresh, and hydrated. Luckily, It Cosmetics’ newest product, the Do It All Sheer Tint Face Balm, does just that.
This 4-in-1 tinted moisturizer blends sheer (but buildable) coverage with powerful skin care ingredients to firm, hydrate, and minimize wrinkles. Available in 15 colors, this balm is infused with hyaluronic acid, collagen peptides, and vitamin E for all-day hydration and plumping. The texture is similar to that of a solid serum, and it melts into your skin, leaving you with a natural, glossy finish.
Gone are the days when you were bombarded with primers, foundations, and setting sprays that sucked moisture from every inch of your skin and mattified it. Now we want to look like we just got a superstar facial. The classic way to achieve a fresh base is to prep your skin with a hydrating skin care routine and blend in a little foundation at a time. Tinted moisturizers and sheer skin tones are the answer.
It Cosmetics has always been a hybrid makeup and skincare brand. Their products are reliable, use science-first formulas with powerful skin care ingredients, and perform flawlessly every time. That’s why when I heard that It Cosmetics was launching a new complexion product that deviated from their CC+ Hero line, I knew it was going to be good. I didn’t expect how much it would surprise me.
