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The Motion Picture Association on Monday called on OpenAI to “take immediate and decisive action” against Sora 2, a new video production model being used to create content it claims infringes on copyrighted media.
After the launch of the Sora app last week, users have been flooding the platform with AI-generated clips featuring characters from popular shows and brands.
“Since the release of Sora 2, we have seen a spike in videos that infringe on our members’ movies, shows, and characters across OpenAI’s services and social media,” MPA CEO Charles Rivkin said in a statement.
OpenAI CEO Sam Altman said in a blog post that the company will give rights holders “more control” over how their characters are used.
But Rivkin said OpenAI “must recognize that it is OpenAI’s responsibility to prevent infringement of its Sora 2 services, not the responsibility of rights holders,” and that “established copyright law protects the rights of creators and applies here.”
OpenAI did not respond to requests for comment.
Concerns erupted last week shortly after Sola’s video was made, featuring everything from James Bond playing poker with Altman to body camera footage of the cartoon character Mario running from police.
OpenAI previously had an opt-out system, putting the burden on studios to request that their characters not appear on Sora, but Altman’s follow-up blog post said the platform was changing to an opt-in model, suggesting that Sora will no longer allow unauthorized use of copyrighted characters.
However, Altman noted that the company may not be able to prevent all intellectual property misuse.
“Depending on the generation, there may be some edge cases that should not be overcome, and it will likely take some iteration to get the stack working,” Altman wrote.
Copyright concerns have emerged as a major issue amid the generative AI boom.
disney And in June, Universal filed a lawsuit against AI image producer Midjourney, alleging that the company used and distributed AI-generated characters from its films and ignored requests to cease production. Disney also sent a cease-and-desist letter to AI startup Character.AI in September, warning the company against using its copyrighted characters without permission.
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