Donald Trump Jr., co-founder of World Liberty Financial, at the Token2049 Conference in Singapore on Wednesday, October 1, 2025.
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SINGAPORE – World Liberty Financial, a crypto venture linked to US President Donald Trump, is set to launch new products that include debit cards and tokenized product assets as the Trump Crypto Empire continues to grow.
The company’s CEO, Zach Witkoff, made the announcement Wednesday with WLFI co-founder Donald Trump Jr.
The debit card “bridges crypto assets to daily spending,” Witkoff told Singapore crowds at Token 2049, one of the world’s largest crypto conferences.
“We’ll be rolling out a pilot program here in the next quarter, and that debit card will be live in Q4 or Q1’26,” said Zach, son of Steve Wickoff, the US Special Mission in the Middle East under the Trump administration.
Zak Folkman, co-founder of World Liberty Financial, reportedly made fun of the debit card rollout last month along with a retail application at Korea Blockchain Week. But Trump Jr. and Witcoff said the company is not ready to announce the consumer app.
Witkoff said the team is considering tokenizing real-world products.
“We didn’t just think about it, we were actively working on it,” Witkoff said. “Whether it be oil, gas, cotton, wood, I think products are really interesting areas for us.
World Liberty Financial, representing its position as a decentralized financial protocol and cryptocurrency company, began public trading of Crypto token WLFI in September.
The company has also launched a Stablecoin called USD1. It says it is pinned in the US dollar and supported by the short-term US government Treasury Department.
Trump Crypto Empire
World Liberty Financial’s USD1 is already the fifth largest Stablecoin in the world, with a market capitalization of approximately $2.7 billion.
This growth comes in the broader embrace of code from President Trump. President Trump is welcomed by the industry and supports the policy that appointed a crypto supporter to his cabinet in his second term.
Bitcoin prices have risen more than 80% in the last 12 months amid potential investors’ sentiment surrounding Trump’s reelection and a more aggressive US regulatory environment around crypto.
In addition to being involved in World Liberty Financial, Trump has launched his own memecoin called $Trump, leading to accusations of corruption, conflicts of interest and self-dealing from opposition lawmakers, calling for ethical investigations.
On Wednesday, Trump Jr. acknowledged some of these concerns in part, saying the World Freedom Foundation is not a political organisation.
However, he added that the company’s purpose is to benefit American national interests, and that it will help the USD1 idiots to help the US Treasury purchases and create and maintain dollar hegemony.
“We’re flying to every corner of this glove and persuade people to USD1 on board and actually persuade those people to go buy our finances.
The team announced Wednesday that USD1 will launch on Aptos, an additional blockchain network.
June data showed that demand for USD1 for centralized exchange was reduced. USD1 has pulled a significant amount of its liquidity in decentralized exchanges like Pancakeswap, but more than half of its liquidity comes from just three wallets, raising questions about actual demand.
The Stablecoin market is huge, with USD1 facing tough competition with existing giants such as Tether’s USDT and Circle’s USDC.
WLFI also saw price volatility since it began trading.
World Liberty Financial announced in August that technology company Alt5 Sigma will begin purchasing a large number of digital tokens as part of its WLFI financial strategy.
As part of the transaction, according to security filings, Global Freedom will receive Alt5 shares in return for $750 million worth of WLFI coins.
