The caption is an AI-driven video creation and editing app for content creators that have previously secured over $100 million in venture capital with a valuation of over $500 million, and will be rebranded as Mirage.
The new name reflects the company’s broader ambitions to become an AI research lab focusing on the fundamental multimodal models specifically designed for short video content for platforms such as Tiktok, Reels, Shorts. The company believes this approach distinguishes itself from traditional AI models and competitors such as D-ID, Synthesia and Hour One.
With the rebrand, the company’s offerings will be integrated under one umbrella, bringing together the recently launched Mirage Studio, which will support flagship creator-focused AI video platforms, captions, and brand and advertising production.
“The real race of AI videos hasn’t begun as we see it. Our new identity, Mirage, reflects our expanded vision and commitment to redefine video categories that begin with short form videos through research and models of frontier AI.”
The sales pitch behind Mirage Studio, which launched in June, focuses on enabling brands to create short ads without relying on human talent or large budgets. Simply send an audio file, and AI generates video content from scratch with AI-generated backgrounds and custom AI avatars. Users can also upload selfies and create avatars using portraits.
What sets the platform apart is its ability to produce AI avatars with natural-looking speech, movement and facial expressions. Additionally, Mirage says it does not rely on existing stock footage, audio cloning, or lip sync.
Mirage Studio is available under a business plan of $399 per month for 8,000 credits. New users receive a 50% off in the first month.
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These tools can streamline video production and benefit brands who want to save some money, but also raise concerns about the potential impact on the creative workforce. The increased AI has prompted a backlash, as seen in a recent speculative ad in Vogue’s July print edition, featuring models generated by AI.
Furthermore, as this technology becomes more sophisticated, it becomes more and more difficult to distinguish between real and deep-fark video. It’s a difficult drug for many people to swallow, especially considering how quickly these days misinformation can spread.
Mirage recently addressed its role in Deepfake Technology in a blog post. The company acknowledged the true risk of misinformation, expressing optimism about the positive potential of AI videos. He said mitigation measures have been introduced to limit misuse. For example, it may be to prevent spoofing or to request consent to the use of portraits.
However, the company stressed that “design is not a catch-all,” and that the actual solution is to promote a “new kind of media literacy” in which people approach video content with the same critical eye as news headlines.
