OpenAI is making further inroads into retail, with Target set to debut a new app powered by ChatGPT for shoppers in the coming weeks.
This news comes after OpenAI started adding dedicated retail apps to ChatGPT last month, including Canva, Coursera, Figma, Expedia, Spotify, and Zillow. It also comes as OpenAI races to rake in AI-driven commerce through new products such as “Instant Checkout,” which lets users make purchases in conversations with retailers like Etsy and Shopify.
ChatGPT’s Target app will be available in beta next week and will allow shoppers to ask for ideas, browse and create baskets with multiple items, buy food, and check out, according to OpenAI.
This agreement strengthens OpenAI and Target’s existing enterprise partnership. Target will deploy ChatGPT Enterprise to its 18,000 employees at its corporate headquarters to improve supply chain forecasting, streamline store processes, and more. Target will also further integrate OpenAI’s models into its digital tools to power everything from employee support and customer service to AI-driven shopping assistants and personalized gift finders.
