Eric Baker, co-founder and CEO of ticket reseller StubHub, will ring the opening bell on September 17, 2025 at the company’s IPO on the New York Stock Exchange in New York City, USA.
Brendan McDermid | Reuters
StubHub Stocks fell 6.4% on Wednesday’s New York Stock Exchange debut after online ticket sellers priced the IPO in the middle of their forecast range.
The price was priced late Tuesday at $23.50 per share, raising $800 million for the company. The shares opened at $25.35 and closed at $22, valued StubHub at $8.1 billion.
StubHub’s much-anticipated IPO comes after the company suspends its plans in April, when President Donald Trump’s “liberation day” tariffs sent the stock market to the tailspin. It was the second delay after market volatility forced me to temporarily shelve the IPO plan in July 2024.
The IPO is the latest in a surge in high-tech products as the market rebounds from several disastrous years. Buy Swedish now, pay later Klarna and Geminithe crypto company founded by Cameron and Tyler Winklevoss, became Rose in their respective debuts last week. Peter Thiel backed cryptocurrency exchange strongdesign software company Figma and Stablecoin Publisher Round It has also been on the market in recent months.
StubHub has gone through many transactions in its 25-year history to reach this point. It was purchased by eBay It was $310 million in 2007, but was re-acquired by co-founder Eric Baker in 2020 through his new company Viagogo for around $4 billion.
StubHub has benefited from the revival of the live event market for the years following the Covid lockdown. Sales are also booming from extremely popular shows, such as Taylor Swift’s ERAS tour and Beyoncé’s Renaissance tour, as well as sporting events such as the Super Bowl.
The company said in an updated prospectus filed last month that it could make this type of event more difficult to predict StubHub’s revenue.
In the first quarter, StubHub reported a revenue growth rate of 10% from the previous year to $397.6 million. That net loss increased from $29.7 million the previous year to $35.9 million. Total merchandise sales representing the total amount paid by ticket buyers reached $2.08 billion in the three months ended March 31st.
StubHub generates revenue primarily from connecting buyers with ticket resellers. Over 40 million tickets were sold last year by around 1 million sellers on StubHub’s marketplace, the company said in August.
Compete Vivid seatingIt was published in 2021 through special purpose acquisition companies SeatGeek and Ticketmaster Parent Live Nation Entertainment.
The Federal Trade Commission is in an advanced stage of investigating Ticketmaster about whether enough is being done to prevent automated bots from circumventing ticket restrictions per people for popular events, Bloomberg quoted people familiar with the issue on Monday.
The FTC in May sent a warning letter to StubHub, saying it must comply with the agency’s “junk rate” rules, claiming that some of the ticket list could not display the total price including all required fees and fees.
Madrone Partners is StubHub’s largest investor, with 24.5% ownership of Class A shares prior to the offering. Westcap is second at 12.3%, followed by Bessemer Venture Partners at 8.8%.
Watch: StubHub CEO of IPO
