From a $62,000 hotel suite to a six-figure price tag race package, the Singapore Grand Prix is a pimple for businesses near Marina Bay Track.
But the money isn’t limited to Singapore. Data shows travelers spend their time across Asia before and after the three-day Formula One race that begins on Friday.
Booking flights analyzed on the marketing platform Sojern shows that among those traveling ahead, a quarter of Americans and Canadians have added travel to Japan, and 18% of Europeans have also visited Thailand.
Other travelers are combining this year’s event in Singapore with side trips to China, South Korea, India, the Maldives and Fiji, Sojerun said.
Summer El Hajar, a senior lecturer at National University of Singapore, said travel websites from other countries are bundling trips to Singapore’s night races at stops at popular island destinations in Southeast Asia.
“Visitors will come to Singapore and enjoy F1 before moving to Bali for a few days,” he said. “That’s actually amazing for the local economy.”
CNBC Travel has found a travel package to the 2025 Singapore Grand Prix combined with trips to Langkawi and Borneo in Malaysia and trips with stops in Japan, Hong Kong and Vietnam.
It’s not a pit stop, not a full stop
Sojern’s data was signed with the Visa Report, which was released in May, showing that other Formula Ones in the Asia-Pacific region also generated tourism revenues outside of host cities.
Approximately 25% of foreigners who participated in the 2025 Australian Grand Prix stayed in the outskirts of Melbourne after the race, but 10% remained in the city itself, according to Visa data. However, some people tried the Yarra Valley Wine Region, with 5% moving to Sydney about 500 miles away.
According to the report, international attendees ventured even further away at Suzuka’s April Japanese Grand Prix. Data showed that about 10% were sent to Osaka and another 5% were sent to Kyoto. However, the most popular destination to visit after the race was Okinawa (20%), over 700 miles from the circuit.
Gear switching
The three-day Singapore Grand Prix has evolved into a week-long event for many, attracting global leaders and business travelers to trade forums scheduled during the race, including the Crypto Conference Token 2049 and the Milken Institute Asia Summit.
Travelers from North America and Europe account for about a quarter of arrivals ahead of this year’s race in Singapore, according to data from Sojern.
Australians still have the largest share of inbound flight bookings. However, arrivals from South Korea and China have increased this year, showing they have entered the top five and surpassed the UK.
The 2025 race also attracted families, which increased 6.6% from last year, but solo travelers fell by 8%, indicating an increase in leisure travelers taking part in the race.
“This means that your stay will be extended,” said El Hajar of the National University of Singapore. “It’s great for Singapore’s economy… (and) the local economy.”
Another survey from Hilton, published Thursday, found that around 40% of Asia-Pacific Regional Plan travelers book international trips to participate in sports and music events led by 59% of Chinese respondents and 57% in India.
“The findings have bolstered wider consumer change, and customers are increasingly prioritizing spending on experiences on physical products,” said Ben George, senior vice president and commercial director at Asia Pacific at Hilton.
The survey, voted by 5,000 respondents from China, India, Japan, Australia and Singapore, revealed that tourists spend more money and loyalty at these events, including meeting and purity with drivers and behind-the-scenes tours.
George said Hilton members have spent more than 9 million loyalty points on six Singapore Grand Prix Experience packages this year. This is “a 23% increase compared to last year.
