Following backlash over the rise of “AI slop” taking over users’ feeds, Pinterest on Thursday added new tools that allow users to limit the amount of AI-generated content they see on the platform.
Users will now be able to personalize their feeds to limit generated AI images for selected categories, and the company said it will make existing GenAI content labels even more prominent in the coming days.
The site, which is widely used to browse and bookmark inspirational content and potential purchases, has come under criticism from users unhappy with the huge increase in GenAI content. The media has also documented this issue, openly questioning whether AI has already ruined Pinterest or whether it can still be fixed.
If left unresolved, this issue could damage Pinterest’s reputation and ultimately its revenue.
Solving AI slops can be a difficult problem as AI-generated content fills the web and AI content becomes better and harder to discover. Pinterest cites academic literature and notes that GenAI content currently accounts for 57% of all online material.
To address this issue, Pinterest earlier this year introduced an “AI modified” label that appears on images whose metadata indicates AI-generated or when Pinterest’s own systems detect that the content is AI-generated. At the time, the company said it would “soon” introduce consumer tools that would allow users to choose to see less AI content.
These tools have arrived and will be available under Refine Recommendations in the app’s Settings menu.
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Here, users can choose whether to display less GenAI content in certain categories where AI-generated images are more likely to be used, such as beauty, art, fashion, and home decor. Pinterest said it will introduce more categories in the future based on user feedback. Additionally, if users want to change their settings, they can do so at any time.
Additionally, users can provide feedback on AI images while browsing the site. If you find a Pin that doesn’t appeal to you due to the generative nature of the AI, you can adjust your preferences by tapping the three-dot overflow menu and choosing a category.
Pinterest says the new controls will be available first on its website and Android, and will roll out to iOS users over the next few weeks.
“Our community is at the heart of everything we do,” Matt Madrigal, Pinterest’s chief technology officer, said in a statement about the launch. “Our new GenAI controls will give people the ability to personalize their Pinterest experience more than ever, striking the right balance between human creativity and AI innovation to ensure every feed reflects what most inspires them.”
