Spotify’s stock price is likely to soar as the streaming platform is poised to attract more free and premium users, according to Morgan Stanley. The investment bank named Swedish audio and media service Spotify one of its top picks and reiterated its overweight rating on the stock. Morgan Stanley’s 12-month price target of $800 implies an 18% upside. “Having added significant value to its free and premium tiers, we see Spotify poised to begin a new pricing cycle this fall and accelerate growth into next year,” analyst Benjamin Swinburne said in a note to clients on Monday. Morgan Stanley’s Spotify rating is in line with Wall Street consensus. According to LSEG data, 28 out of 41 analysts covering the stock rate it a “buy” or “strong buy.” According to the bank’s methodology, Morgan Stanley’s Top Picks are “high-conviction ideas (overweight or underweight) within the analyst’s coverage area and consistent with the investment thesis.” Spotify rose as much as 3.2% in early Nasdaq trading on Tuesday. The stock price soared 51% in 2025. SPOT 1M Mountain Spotify has fallen 8% over the past month.
