Mark Zuckerberg attends the UFC 320 event at T-Mobile Arena in Las Vegas on October 4, 2025.
Chris Unger | UFC | Getty Images
meta on Wednesday launched a new program aimed at luring top creators from TikTok and YouTube to Facebook, with guaranteed rewards and expanded reach.
The Creator Fast Track program provides social media stars with services that guarantee an established following and expand their reach on Facebook. Creators with at least 100,000 followers on Instagram, TikTok, and YouTube will receive $1,000 per month, and creators with more than 1 million followers on any of these platforms will receive $3,000 per month.
“We’re hearing from creators who have established themselves on other platforms that it’s difficult or scary to get started,” Yair Rivne, Facebook’s vice president of product for creators, told CNBC. “So this program is aimed at addressing exactly that need.”
The guaranteed payments will only last for three months, but creators will have access to Facebook’s content monetization program and will continue to receive the reach boost “forever,” Rivne said.
The announcement comes as Meta ramps up its broader efforts to capture this demographic of users.
The company announced that it will pay nearly $3 billion to creators in 2025, up 35% from the previous year. Approximately 60% of the total was used for Reels content, and the rest was split between other formats.
While Facebook boasts more than 3 billion users, it has long struggled to attract creators drawn to TikTok and YouTube. This program is the next step in our process of attracting established audiences to enhance our original content on Facebook.
To be eligible, creators must share at least 15 Reels on Facebook within 30 days, split into at least 10 days. Content doesn’t have to be exclusive to Facebook, but it must be original to the creator, including content generated by AI.
Creators can also make money on Facebook through subscriptions, coins, brand deals, and Facebook content monetization. Facebook Content Monetization is a program that rewards creators who meet certain requirements based on engagement on their short- and long-form videos, stories, photos, and text posts.
Meta also adds new metrics to content monetization on Facebook to show creators which views are eligible for payment, approximate return rates, and why certain views are ineligible.
“I don’t think a lot of creators today think of Facebook as the main place they can go, but that in itself really creates this huge arbitrage opportunity,” Meta CEO Mark Zuckerberg said on “The Colin and Samir Show” last March.
Zuckerberg said at the time that he wanted to restore Facebook’s original spirit, or what he called “OG Facebook.”
Since then, the company has debuted a “Friends” tab for more personal content, overhauled how it pays creators, and moved from a revenue-sharing model to one based on engagement.
Meta is betting that the combination of upfront payments and expanded distribution can boost activity on Facebook, especially as creators complain about inconsistent revenue across platforms.
“We really want all creators to see Facebook as their home and the platform they need,” Rivne said. “We believe monetization is a big part of that story.”
