Meta’s AI apps have seen a significant increase in installs since the company’s latest AI model, Muse Spark, was announced on Wednesday. The model is the first model release under Alexander Wang, director of Meta’s Superintelligence Institute, who was hired from Scale AI last year to overhaul the social giant’s AI efforts.
New data from market intelligence provider Appfigures shows consumer demand for the Meta AI app has helped the app rise from No. 57 on the U.S. App Store just before Wednesday’s Muse Spark release to No. 5 on the U.S. App Store on Thursday, a move that suggests it’s inundated with new installs.
Another market intelligence firm, Sensor Tower, estimated that Meta AI had approximately 46,000 U.S. iOS app downloads on April 8, 2026, an 87% increase per day. On Android, Meta AI downloads in the US increased by just 3% on April 8th.
According to Meta, the new AI model, available for both web and mobile, is a significant upgrade over the previous Llama 4 model. It’s also the company’s latest attempt to catch up with rivals like OpenAI and Anthropic, an effort that has already cost billions of dollars in AI talent recruitment on top of a $14.3 billion investment in Scale AI.
Today, Muse Spark accepts multimodal input such as voice, text, and images, and is designed to perform well in many tasks, including helping people learn about their health and reasoning through complex questions in fields such as science and mathematics. It also helps with visual coding, allowing users to create websites and minigames from prompts.
Additionally, the company says Meta AI can launch multiple subagents to address user questions.
The model will be rolled out to other platforms in the coming weeks, including WhatsApp, Instagram, Facebook, Messenger, and Meta’s AI glasses.
To coincide with the model launch, the Meta AI mobile app and website have been upgraded with a new look and feel, allowing users to switch between modes depending on their tasks.
Despite recent growth, Meta AI’s apps still lag behind AI chatbots from other top model makers, including OpenAI’s ChatGPT (1st place), Anthropic’s Claude (2nd place), and Google’s Gemini (3rd place).
Wang noted the new top spot in a post on X earlier Thursday and said the app is “still growing.”
According to data from Appfigures, Meta AI’s apps have been installed a total of 60.5 million times worldwide on both the App Store and Google Play, 25 million of which were downloaded this year alone.
Over the past five months, Meta AI app downloads have increased by 138% compared to the first five months of the app’s launch.
According to Appfigures, India is currently the top market for Meta AI in terms of downloads, followed by the US, Brazil, Pakistan, and Mexico.
Sensor Tower data showed that Meta AI’s daily web visitor numbers in the U.S. further increased outside of app stores.
On April 8, 2026, the number of daily web visitors in the United States reached an all-time high. The latter was an increase of more than 570% compared to the average registered over the past 30 days.
Updated with additional data from Sensor Tower.
