CNBC’s Jim Kramer is bullish about Tiktok’s future. It is to own a social media juggernaut that will become a geopolitical football. “Everyone buys it, you want to buy their stock,” Cramer said Monday in “Squawk on the street.” “We can bring this to the limit,” Kramer continued. “We really don’t know how much it can make. But one thing we know is that it’s the best targeted ads in the world. If you’re one of these consumer product companies, this is probably the best way to get to someone other than you’re on Amazon or Google. Cramer’s comments came after US Treasury Secretary Scott Bessent said Monday that the US and China agreed to a “framework” to keep Tiktok operations in the US. In April 2024, former President Joe Biden signed a law prohibiting Tiktok from operating in the United States unless the ordinance is sold within a year. Since taking office in January, Trump has delayed enforcement of the ban clause multiple times, but the latest deadline is Wednesday. A trading framework that requires final approval from the Chinese government could lead to changes in Tiktok’s ownership structure and potentially shift controls to US entities. President Donald Trump and Chinese President Xi Jinping are expected to discuss the framework on Friday. Still, many details remain unknown. CNBC’s David Faber pointed out that the exact structure of the transaction and the identity of the potential buyer, or the identity of the buyer, is still unknown. Speaking with Cramer on “Squawk on the Street,” Faber said he has reportedly expressed interest in acquiring Tiktok for many years, including Applovin, Amazon and Oracle. Several private investors groups have also expressed interest. Oracle provided cloud infrastructure to Tiktok and became a “trusted technology provider” in 2020. This is part of an effort to keep apps running in the US during the first Trump administration. The US is Tiktok’s largest market and therefore a key driver of its advertising revenue. The clock is ticking with the looming deadline to resolve the company’s fate in the US. According to Cramer, it is clear that anyone who owns Tiktok has one of the world’s most powerful digital advertising tools on Earth.
