Google Cloud CEO Thomas Kurian speaks at the Google Cloud Next conference in Las Vegas on April 8, 2025.
Candice Ward | Google Cloud | Getty Images
google is making a new attempt to sell business with artificial intelligence agents by introducing subscriptions featuring agents that perform specific work tasks.
Gemini Enterprise is aimed at large organizations and starts at $30 per person per month. Gemini Business for small customers costs $21 per person per month. These products allow company employees to box, microsoft and sales force product.
New Gemini subscriptions also come with ready-made Google agents for software development, data science, and customer engagement, and access to the following agents: working day And other companies. These include features from Agentspace, the agent-building product that Google announced in December. Google will upgrade current Agentspace clients to Gemini Enterprise or Gemini Business for free throughout the contract term, a Google spokesperson said.
Gemini subscriptions come with Model Armor, the ability to inspect and block requests and responses in AI chat, so organizations don’t have to worry about setup.
The announcement comes three days after OpenAI showed how to access the tool from third-party apps in ChatGPT. Meanwhile, Google and Microsoft are introducing agents into businesses to take charge of some processes, freeing up employees to do other things. Both companies sell services aimed at developers and non-technical employees. Neither Gemini Enterprise nor Gemini Business requires any coding.
“We’ve seen people in consulting services companies, telecom companies, software companies, hospitality companies, different manufacturing companies use these in a variety of scenarios,” Thomas Kurian, Google’s cloud group CEO, said in a media briefing.
Kurian, whose year-over-year sales growth accelerated to more than 30% in the segment in the second quarter, named cruise line Virgin Voyages as an early adopter of Gemini Enterprises.
Chirag Dekat, an analyst at technology industry research firm Gartner, said companies are more likely to explore or test AI agents rather than deploy them in production. But Google’s security and governance efforts should allay concerns among large companies evaluating agent systems, DeKate said.
Google’s new Gemini subscription relies on the company’s Gemini AI model for working with text, images, and video. Google and other model makers regularly release new versions, and companies want to avoid getting stuck with lagging models when choosing agent software, Dekate said.
“I think another important litmus test will be how Google can leverage this unified messaging in the upcoming Gemini 3.0 launch sequence,” he said. “In other words, can we provide a same-day innovation cycle, or will it be staggered in terms of adoption patterns?”
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