K-Beauty fans, enjoy! Sephora just announced an official partnership with top Korean beauty retailer Olive Young to bring some of its brands to a global audience.
Ready to add a ton of Korean products to your skincare routine? It’s safe to say that the latest beauty news has revived the obsession with hot 12-step routines and glass skin.
Launching this fall, select Korean brands will be available online and in-store at Sephora in the U.S., Canada, Hong Kong SAR, and Southeast Asia. We don’t know which brand will be chosen by the lucky few, but we have no doubt that it will be the best that Olive Young has to offer.
Luckily, you don’t have to wait to experience K-Beauty at Sephora. This beauty retailer has carried many of Korea’s top beauty brands over the years. These brands play a huge role in educating U.S. consumers about everything K-Beauty has to offer, from innovative formulas and ingredients to adorable packaging and branding.
Whether it’s trendy favorites like Laneige or upscale hidden gems like Sulwhasoo, there’s something for everyone here. So while you patiently wait for all the new products to arrive, keep scrolling to shop your favorite K-Beauty brands at Sephora.
