Do big games lead to big money?
After all, when he won the Grammy Award for Album of the Year, bad bunny go on stage to perform the halftime show at 2026 super bowl Between the New England Patriots and the Seattle Seahawks, he will earn a total of $0 for his performance.
“We do not pay artists,” an NFL spokesperson said. forbes “We will cover the expenses and production costs.”
Indeed, despite featuring anonymous global superstars such as beyonce, Usher and rihanna In recent years, the NFL has maintained its long-standing tradition of not paying traditional performance fees to halftime talent.
In exchange, artists traded paychecks for exposure and attention at the 2025 Super Bowl. kendrick lamar As a halftime performer, he attracted more than 127 million viewers.
“The Super Bowl halftime show remains a coveted spot for many artists,” Entertainment Lawyer Lori Landue said forbes “Some of these artists don’t see their appearances as political statements or their shows as cultural battlegrounds, but rather see live performances as opportunities to entertain enthusiastic crowds and share their music and talent with millions of viewers.”
