The next-generation iPhone 17 was announced at Apple’s special event held at Apple’s headquarters in Cupertino, California on September 9, 2025.
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apple The stock rose 4% on Monday after a new report showed iPhone 17 sales are off to a strong start in the U.S. and China.
According to research data from Counterpoint, the iPhone 17 series, launched in September, outsold the iPhone 16 series by 14% in the U.S. and China in the first 10 days of its release.
“The base model iPhone 17 is very attractive to consumers and offers excellent value for money,” Mengmeng Zhang, senior analyst at Counterpoint, said in a report. “A better chip, an improved display, more base storage, and an upgraded selfie camera, all for the same price as last year’s iPhone 16. Especially when combined with channel discounts and coupons, this device is an easy buy.”
Loop Capital said the company expects a recovery as demand for the latest generation of iPhones exceeded expectations.
The investment bank upgraded Apple from hold to buy and raised its price target to $315 per share from $226.
“While (Wall) Street has outperformed AAPL’s iPhone 17 family product to some extent, we believe there is still significant upside to Street’s expectations through 2027,” Loop Capital’s Ananda Barua said in a note to clients on Monday.
Last week, Apple CEO Tim Cook visited employees and government officials in China and appeared at a press conference for Apple’s new iPhone Air, which reportedly sold out within minutes of its release, according to the South China Morning Post.
Evercore analyst Amit Daryanani said in a note Sunday that the iPhone Air’s apparent popularity in China could boost Apple stock. They have a valuation equivalent to buying stocks.
Evercore analysts wrote in a note that Apple is poised to report strong numbers in next week’s earnings report.
“We believe AAPL is well-positioned to report better-than-expected nine-quarter upside later this month,” Daryanani wrote.
Apple stock has been up and down wildly so far. Stocks are up about 5% in 2025, lagging well behind the Magnificent 7 big winners Nvidia, meta, microsoft and alphabetHowever, it has risen 24% in the past three months.
Apple’s 5-day stock price chart.
