apple CEO Tim Cook said the price hike on the latest iPhone models was not linked to President Donald Trump’s sweeping tariff plans.
“There will not be any increase in tariffs as they become completely clear,” CNBC’s Jim Cramer, the location of Apple’s 5th Avenue store in New York City, as the latest iPhone models launched in stores around the world have been released.
This is one of the first examples of Cook taking decisive action on tariffs in relation to iPhone prices.
Earlier this month, Apple increased the price of its iPhone 17 Pro model by $100, maintaining the price of its entry-level phones. We also introduced an air model that replaces Plus at the Steeler price range.
Many analysts had a widely anticipated price rise despite Cook’s attempts to dodge the fees.
To avoid taxation, Apple pivots its supply chain to import iPhones into the US from lower tariff countries such as India and Vietnam. Apple has historically produced most of its products in China.
Cook is also on the market as the company has committed at least $600 billion to strengthen its US manufacturing and support suppliers, making it public with Trump.
In the June quarter, Cook revealed that the company had a $800 million hit from tariff-related expenses.
At the same time, Apple faces questions about its slow deployment of AI and increasing competition in international markets such as China.
“We have AI everywhere on the phone,” Cook told CNBC on Friday. “We won’t call it.”
