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The company behind social media network Truth Social announced Thursday it is launching a service that will give paying customers interested in market-moving information “authorized real-time access” to posts from President Donald Trump and other top accounts.
President Trump’s family is the largest shareholder Trump Media & Technology Groupa public company that operates Truth Social. According to a 2025 study by SEO.ai, the president’s @realDonaldTrump account is the largest account on Truth Social. His account had 12.9 million followers as of Thursday morning. Trump regularly posts official communications first to Truth Social, making his account a must-follow for Wall Street firms and news organizations tracking the presidency.
Trump Media did not mention the president in a press release announcing the service, known as an API (application programming interface). But it gave a nod to potential interest from Wall Street firms. “The market is already paying attention to Truth Social posts,” Trump Media interim CEO Kevin McGahn said in a release.
The White House did not respond to an email regarding the announcement, but forwarded CNBC’s message to the Trump Organization, which declined to comment.
Trump Media did not respond to additional questions via email.
The API will launch on August 1, and some institutional customers have already signed up, according to a Trump Media release.
“This is a huge conflict of interest,” said Virginia Cantor, an ethics attorney at the nonprofit Democracy Defenders Fund, which has criticized the Trump administration. The president “has a duty to publicly inform the American people, and he is currently disseminating information through private channels where he has private interests as one of the company’s largest shareholders.”
Truth Social “has become the de facto presidential press office,” Canter said.
The social network has large users beyond the president, but few of them can provide consistent market-moving information. Many are conservative figures close to the president.
President Trump’s son Donald Trump Jr. has 7.4 million followers, and Eric Trump has 3.3 million followers. Devin Nunes, who left Congress to run Trump Media but has since left the company, has 4.5 million followers. Former FBI Deputy Director Dan Bongino has 3.5 million.
Trump Media is following in the path blazed by other social networks that offer APIs to paying customers. Hedge funds and other Wall Street firms use low-latency feeds to gain an edge on market-moving information posted on social networks. With access to post archives, you can create algorithms that respond to sentiment and emerging trends.
However, none of these other social networks are the primary outlets for official posts by the US president, who regularly posts updates about his decisions on war with Iran and tariffs on Truth Social, among others.
The president shares consistent posts on Truth Social, sometimes more than a dozen times a day. Many of the posts are reshares of flattering memes by his supporters. others are more important.
On Monday, President Trump announced on Truth Social that he would reinstate the naval blockade against Iran and impose a 20% fee on commercial traffic. On Wednesday, President Trump withdrew his plan to impose a fee. In another post this week, he rescinded a suspension of traffic stops by Immigration and Customs Enforcement agents after a double shooting.
None of these posts were shared on Trump’s verified X account, which has 112 million followers.
Truth Social was launched in 2021 in response to X and Facebook’s decision to ban President Trump’s account following the January 6, 2021 Capitol riot. He later returned to both teams.
Trump Media went public through a blank check merger and has been trading on the Nasdaq Exchange under the ticker DJT since March 26, 2024. The company’s stock price has since fallen 84% through Thursday morning, according to FactSet data.
Approximately 114 million shares, or 42% of Trump Media, have now been issued to Mr. Trump, according to filings with the Securities and Exchange Commission. Upon his election as president, he transferred these shares to a revocable trust in his son Donald Trump Jr.’s name.
Although Trump Media was flush with cash through stock sales, it was difficult to make a profit from its core business. The company bought Bitcoin in an attempt to bet on the cryptocurrency, but suffered financially as the price fell. Trump Media reported a net loss of $406 million in the first quarter of 2026, according to SEC filings.
Trump Media announced in December that it would merge with a fusion company and was considering spinning off its social media business as a separate company. In June, it ended efforts to spin off Truth Social.
