If your Pinterest board is filled with coastal aesthetics and Eurosummer fantasies, you’re not alone. This summer, seashells are everywhere. The Shellmaxxing trend (yes, that’s true, and yes, that’s exactly what it sounds like) feels like a natural evolution of our collective obsession with mermaidcore — thank you, Zara Larsson.
From designer runways to your favorite brands, shell-embellished accessories are on the rise, touching everything from jewelry to handbags to footwear, and shoppers are sticking around for them.
Part of the appeal of Shellmaxxing may be how down-to-earth this trend is. Natural materials like shells and mother-of-pearl take center stage this season, lending an organic, rustic feel to even the most maximalist looks.
The good news is I didn’t have to storm the beach to channel my inner siren. If playful trends feel intimidating, try delicate options like beaded smooth seashells as a bracelet, necklace, or anklet. Or, if you’re ready to cosplay Ariel, a claw clip decorated with seashells, a straw hat, and a trendy belt (real or fake) are unique options that firmly tie the beach trend into your summer wardrobe.
